energy keynote speaker, Dr. Eric Woodroof
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    Which Creates Action? "Savings" or "Avoiding a Penalty"
    Eric A. Woodroof, Ph.D., CEM, CRM, PCF
    • Dec 1, 2017
    • 3 min

    Which Creates Action? "Savings" or "Avoiding a Penalty"

    A re-write of an concept I published in 2010 By Eric A. Woodroof, Ph.D., CEM, CRM, PCF DOWNLOAD PDF Energy managers will often say, "if we implement this project, we will save $X per year." This way of saying the benefits may capture the enthusiasm of a few people. However, an alternative message would be to say, "if we don't do this project, we will continue to waste $X dollars/year.” The alternate format is not only accurate, but creates a sense of urgency as the audience r
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