A re-write of an concept I published in 2010 By Eric A. Woodroof, Ph.D., CEM, CRM, PCF DOWNLOAD PDF Energy managers will often say, "if we implement this project, we will save $X per year." This way of saying the benefits may capture the enthusiasm of a few people. However, an alternative message would be to say, "if we don't do this project, we will continue to waste $X dollars/year.” The alternate format is not only accurate, but creates a sense of urgency as the audience r